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Small Business Marketing Magic – 10 Ways to Use Customer Testimonials

Nothing beats those glowing words from happy customers. After all, what’s more persuasive to prospects: when you talk about how great your products or services are, or when a customer sings your...

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Rudolph’s Lesson: Are You Capitalizing On Your Business’ Differentiators?

One of our favorite holiday classics is Rudolph the Red-Nosed Reindeer because we love the message: what makes us different is what makes us special. It sounds so simple, yet it’s funny how when we...

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